20/01/2009
The iPod : why such a great success?
When we say the word “iPod”, everybody thinks instantly to the mp3 player launched in 2001 by Apple. Since, they sold more than 160 millions iPod ! It is really a huge success and it will very probably continue for many years. But why such a great success ? There are several keys : the quality, style, use of the product and the marketing. Read the rest of this entry »
10/01/2009
Focus on olfactory Marketing
When we stroll round the shops, we can be attracted by a soothing atmosphere, a pleasant smell, beautiful colours, music which seduces us, etc… This kind of marketing is called sensorial marketing and can explain some of our purchasing behaviours. It uses our 5 senses : sight, hearing, smell, taste and touch and focus in particular on the smell and the hearing; the traditional marketing didn’t use them a lot. This marketing creates around the product or the service a multi-sensorial atmosphere and increases their attraction by using the emotions of the (potential) customer. Read the rest of this entry »
08/01/2009
Content above all
What is content marketing ?
I found an interesting article about this subject and according to the author :“If You’re Not Content Marketing, You’re Not Marketing”. So why is it so important?
First of all, a brief definition of the content marketing:
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Content marketing puts the accent on the communication with customers and prospects without selling. Read the rest of this entry »
16/12/2008
Positive news
The news are an important part in our lives. Thanks to the news, we know what happens in the world and we are always connected with the “real world”. But bad news are the daily life, we very often heard something about the financial crisis, an attack somewhere, etc. Of course it is not pleasant to know, but we can’t avoid this kind of information.
That’s why I searched and found the website Happy News where there is “real news, always positive”, if you want to escape a little moment from the bad news.
How to present yourself ?
In this post, I will present you three different ways to present itself as a professionnel. You will find three examples and a critic for each.
